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Neon

Leading product design for the digital bank Brazilian workers needed.

Product Designer → Head of Design · 2017–2021

customers
10K → 12M
of revenue, from the credit product I designed
70%+
designers on the team I built
30+
from seed stage
Unicorn

I joined Neon as one of the earliest design hires and helped build the foundations of the company’s product and design function. Over four years, I was part of the journey from seed stage to unicorn, growing from 10,000 to over 12 million customers. I personally designed the core credit product, which went on to generate over 70% of the company’s revenue, and led the design of every major product and feature launched during my time there.

As Head of Design, I built and led a team of 30+ designers, established a high-quality, detail-driven culture, and maintained one of the lowest turnover rates in the company. I also partnered directly with the CEO and product leaders to co-lead our product vision, and supported due diligence efforts for acquisitions and strategic partnerships.

Three Neon "Crédito" onboarding screens on black: "Quer aumentar seu limite?", "Pague suas faturas até o vencimento" and "Continue usando!", each with a card or calendar illustration.
Neon app screens on a blue field — a credit balance of R$ 700,00 above a spending chart, a card management view, and a numeric keypad.
Four Neon screens for a R$ 50,00 Pix transfer to Dario Moura Fernandes: the amount with "Deslize para transferir", an app-PIN keypad, "Pagamento concluído" with a thumbs-up, and the receipt.
Three "O Pix Chegou" intro screens on black: "Esqueça agência e conta!" with a key, "Simples e prático, usando código QR" with a phone, and "Pagamentos em segundos" with a stopwatch.
A phone on a blue-to-teal gradient showing the Neon "Transferir" screen on its "recorrentes" tab: illustrated avatars for Dario Moura Fernandes, Rafael Cunha Azevedo, Lúcia Almeida Silva, Tiago Costa Pereira and Fernanda Souza Lima, the first three starred as favourites.
Three Neon investment screens: entering R$ 100,00 with preset amounts, dragging a coin into a piggy bank, and a list of goals "Comprar PS5" and "Reserva de emergência" with returns.