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Guilherme Rovai

Livus

The course platform for creators with purpose.

Co-founder · Design and product · 2021–2023

raised
US$1M
in sales in the first six months
US$130K

At Livus, I led design, product, and brand as a co-founder of a 16-person team building tools for creators to monetize their knowledge through paid communities.

I led the design of the entire product's experience across web and mobile, balancing creator and audience needs while translating complex flows into simple, scalable interfaces. Alongside the product, I shaped a strong visual identity and voice, from brand to onboarding, from dashboards to community features. We shipped fast, ran constant experiments, and built a recognizable product that served real creators and generated US$130K in sales in its first six months.

This was a hands-on, zero-to-one environment where design had a seat at the table from day one.

The Livus landing page in a browser, headlined "A plataforma para conteúdos de outro patamar" over a pink-to-blue gradient, with a "Quero experimentar" button and a row of illustrated characters along the bottom.
The Livus course platform in a browser, showing a pink welcome panel reading "Boas-vindas à Livus!" beside a sidebar of course management tools.
The Livus "Painel" dashboard in a browser, with cards for balance available to withdraw and revenue above a sales table listing date, buyer, product, email and an "Aprovada" status.
A laptop on a dark table showing the Livus "Produtos" page, with a card to create a new product beside two published courses, "Corte & Expressão" and "Técnicas básicas de corte".
A hand holding a phone showing the Livus referral screen, "Ganhe 5% das vendas de cada pessoa indicada", with a copyable signup link and progress bars for each referred creator.
The Livus checkout in a browser, headed "Você está quase lá :)", with a personal details form and payment options for card, Pix and boleto beside a purchase summary for a R$ 150,00 course; its background cycles through each creator's brand colour — pink, yellow, blue, green.
Rows of white backing cards holding Livus enamel pins, among them a "Criar" badge, a pink "Respira" bar and the L monogram, each with a short line such as "Deixe as ideias fluírem."
A tall iridescent card headed "1 ANO DE LIVUS" with a thank-you note addressed to Gabriel: "muito obrigado por ter topado participar dessa jornada."
A phone showing a creator's public Livus page for Marília Mendes, with her photo on a colourful gradient header, a short bio, social links and a course card priced at R$ 49,90.
Front and back views of a black Livus T-shirt, with the pink wordmark on the chest and "Viva fazendo o que ama" printed across the upper back.
A white Livus tote bag hanging from the shoulder of a seated person, printed with a black star and the line "Encante as pessoas todo dia".
Two stacked Livus notebooks with a pencil on top, the cover illustrated in pink and lime with a man holding a watering can, captioned "Das ideias a realidade…".
A speckled ceramic cup printed with the Livus wordmark, standing next to a cactus in a lime-green pot.
Two stickers on a silver laptop beside the trackpad: a pink circle reading "Empoderando criadores e criadoras" and a lime card reading "Viva fazendo o que ama!" with a meditating figure.
Close crop of Livus Instagram carousel slides in light blue and lime, with a numbered course outline including "Processo Criativo x Cliente" next to a black-and-white photo of a tattooed woman.
A poster pasted on a weathered street wall reading "2º OFFSITE LIVUS" in pale pink type over a dark blue gradient.
A laptop showing a bright yellow Livus page headed "Precisa de um impulso?" that introduces the Impulso acceleration programme, with a pink "Impulso" badge and a "Quero um impulso" link.

Other Works